I led a project delving into Georgetown University’s Social Innovation and Public Service Fund, analyzing its internal and external communication strategies. Through comprehensive research, we uncovered valuable insights, identifying areas for enhancement in project management, information tracking, and organizational promotions.

Consequently, the project report not only highlighted these findings but also offered actionable recommendations and potential solutions. To facilitate the implementation of these recommendations, we developed and included a range of deliverables, tools, and additional resources within the document, empowering SIPS to drive meaningful change and achieve their objectives.

I led a project for SowFin, a data analytics tech company, encompassing a comprehensive communications plan and a total rebrand. Drawing on extensive competitive market research and insights from color theory and branding archetypes, I crafted new brand guidelines that serve as the foundation for a captivating visual identity.

Utilizing these guidelines, I meticulously designed a range of deliverables, including compelling pitch decks, comprehensive website mockups, engaging social media templates, and efficient pitch trackers. Each element was carefully crafted to align with the new brand and effectively convey SowFin’s value proposition, fostering strong connections with target audiences and positioning the company for long-term financial growth and success.